Bernard Aschwanden, AEM Guides Technologist, CCMS Kickstart, said he was going to present on the results of some research on content.
Content chaos includes mixes of formats, no single source of truth, duplicates, conflicting outputs, and content silos.
Content volume is growing faster than teams can scale. But it is tough to find good people.
Why do standard s slip? Style guides and training are tough to scale, manual review of content is unreliable, so hidden costs keep rising.
Structured automation is the bridge from unstructured docs to validated structured XML/DITA. A CCMS reduces compliance and workforce risks. Structured content is the "what, and CCMS is the "how," all to make it repeatable at scale.
People come and go, contractors, come and go. Automation and validation make quality and efficiency permanent. You wan to make sure quality doesn't leave when quality people leave.
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