Mary Southworth and Lee Bryars, of Fidelity Investments, started by saying the journey to content strategy starts with resistance, passes through discovery, and ends with well-organized content.
Content strategy is a term with many meanings. Is you content more like a book or a newspaper, ephemeral or a durable asset. If you treat your content as ephemeral, you're going to have a mess.
To prepare your content for AI, you want to stay ahead of your competitors, make it personalized, be consistent, and define your purpose.
Planning for AI is a lot of up-front work, and most people won't understand that value. Will provably have to think outside your org chart, because most companies aren't structured for this kind of work. But it is an enterprise-level activity, and you don't want to forget the content creators, themselves. Document what you have and what you want. You need exhaustive discovery, ensuring you know what's working and where the gaps are. This will require a content audit.
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