Amber Swope, from DITA Strategies, and Roland Muts, from Veer Agency talked about how design and architecture work together in content strategy. Not just customer-facing design, but internal content, where your employees are your customers.
A content strategist interprets business goals in content initiatives, develops user personas and user journeys, performs usability studies, leads cross-team initiatives to develop content-based user support, and advocates for content as an asset.
Information architecture divides into 2 roles: management information architect and delivery information architect. Most teams have more of the latter. Delivery contexts keep adding on.
Design without information architecture is visually appealing and aligned for UX, but may not align with delivery IA or management IA, and may not support a content pipeline or workflow.
With design and information architecture in collaboration you can define clear requirements, define user journeys for each user, and more.
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