Alex Price, from Broadcom and Bernard Aschwanden, from WriteMore AI, picked this topic because a lot of companies are merging and the way content is developed and managed is changing. In these situations, working with structured content is a lot easier than working with unstructured content. The latter came with lots of utilities and special macros to keep things running, all custom built processes. That created a significant amount of content risk and debt.
Moving people from tech pubs to business-critical thinker is a mindset shift.
Documentation is no longer support. It is part of your infrastructure. Documentation infrastructure includes people, processes, platforms, and governance.
When integrating two structured systems, it is a lot easier. Even if the structure, such as DITA, is a bit different, you can automate a lot of the conversion, and ultimately reduce risk.
The historical "it's just manuals" devalues content.
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